Chorus Home Identity

Brand Identity
Creative Strategy
Visual Guidelines
Illustration
Packaging


End-to-end identity for Chorus Home, a candle and homewares company based in Melbourne, Australia.



Wordmark
The Chorus logo, inspired by 1960s Swiss design, features a subtle piano motif nodding to the name and both musical and fragrance notes.


Color
Three colors were developed to represent the core scents, adding character and a distinctive identity to each fragrance.


Website
Collections Index





Imagery
Chorus imagery captures the intricate connection between the senses and memory, creating a sensory connection between visuals, sound, and fragrance. Visuals are carefully curated, blending diverse forms of media to capture the beauty of the brand and it’s products.