Thinx ‘Come As You Are’

Creative direction
Concept development
In June 2018 Thinx released an innovative and bold Period Sex Blanket, which was unveiled at a three-day interactive experience in Soho, New York City.

To drive traffic we created a provocative out-of-home campaign to represent the product. I played a key role in developing the campaign concept, working closely with the Director of Content to bring this idea to life.
Photography by Jin and Dana
Graphic Design by Miles Barretto