‘Come As You Are’ Campaign
Thinx
2018

Category
Creative Direction, Art Direction & Creative Production.

Media
OOH and digital.

In June 2018 Thinx released an innovative and bold Period Sex Blanket, which was unveiled at a three-day interactive experience in Soho, New York City. To drive traffic we created a provocative out-of-home campaign to represent the product. I played a key role in developing the campaign concept, working closely with the Director of Content to bring this idea to life.

Photography by Jin and Dana, Graphic Design by Miles Barretto.