Thinx ‘Come As You Are’ Campaign
Creative direction
Concept development
Concept development
In June 2018 Thinx released an innovative and bold Period Sex Blanket, which was unveiled at a three-day interactive experience in Soho, New York City.
To drive traffic we created a provocative out-of-home campaign to represent the product. I played a key role in developing the campaign concept, working closely with the Director of Content to bring this idea to life.
Photography by Jin and Dana
Campaign Concept
The campaign extended beyond period sex, focusing around the empowering phrase, "Principles of Period Pleasure."
Our goal was to help close the pleasure gap by eliminating sexual shame and stigma, especially for people with periods and women.
360 OOH Campagin & Event
The out-of-home campaign ran in NYC alongside a launch event to showcase the product.
Landing Page
The landing page for the period sex blanket was designed to be bold and unapologetic, emphasizing comfort, functionality, and empowerment through compelling visuals and straightforward messaging.
Collateral
An educational poster distributed at the launch to inform and engage attendees.