Thinx ‘Come As You Are’
Campaign
Campaign
Creative direction
Concept development
Concept development
In June 2018 Thinx released an innovative and bold Period Sex Blanket, which was unveiled at a three-day interactive experience in Soho, New York City.
To drive traffic we created a provocative out-of-home campaign to represent the product. I played a key role in developing the campaign concept, working closely with the Director of Content to bring this idea to life.
Photography by Jin and Dana
Graphic Design by Miles Barretto
To drive traffic we created a provocative out-of-home campaign to represent the product. I played a key role in developing the campaign concept, working closely with the Director of Content to bring this idea to life.
Photography by Jin and Dana
Graphic Design by Miles Barretto
