‘Fearless Bleeding’ Campaign

Creative direction, photo art direction & creative production.

OOH & Digital Campaign.
To expand into new markets and increase brand awareness, Thinx led a three-city US tour, Fearless Bleeding. The tour creative included a series of out-of-home advertising campaigns in Chicago, Dallas, Denver and NYC, multitargeted digital marketing and a mobile popup store and educational performance space—both housed within a 40-foot truck designed in collaboration with industrial design studio Visibility.

For this campaign, I cast five dancers to interpret key feelings and functions associated with Thinx underwear and menstruation.

Photography By Camila Falquez.