Thinx ‘Fearless Bleeding’ Campaign
Creative direction
Concept development
Concept development
To expand into new markets and increase brand awareness, Thinx led a three-city US tour, Fearless
Bleeding. The tour creative included a series of out-of-home advertising campaigns in Chicago, Dallas, Denver and NYC, multitargeted digital marketing and a mobile popup store and educational performance space—both housed within a 40-foot truck designed in collaboration with Visibility Studio.
For this campaign, I cast five dancers to interpret key feelings and functions associated with Thinx underwear and menstruation.
Photography By Camila Falquez.
For this campaign, I cast five dancers to interpret key feelings and functions associated with Thinx underwear and menstruation.
Photography By Camila Falquez.
![](https://freight.cargo.site/t/original/i/590af1f82f5ebb3c5dac0d1af93fcc09530bf76c81c34816a341c38385d601fc/170920_THINX__4_Denvor_107_8x10.jpg)
![](https://freight.cargo.site/t/original/i/09596de9c7c3d1a3f00f95ec78bf809b0df0c563a9b07119f0cf7bd7b3d62be6/170920_THINX__4_Denvor_032_4x5.jpg)
![](https://freight.cargo.site/t/original/i/ddfbce9cccb513cd53359a1c089ce4eb844c435cfc79b7c4a17339db2fbbad79/170920_THINX_5_Dallas_074_8x10.jpg)
![](https://freight.cargo.site/t/original/i/2c172710bc86472fa8d5148140b0f99194df858e3bf019c039358be824f57b8b/170920_THINX_5_Dallas_019_8x10.jpg)
![](https://freight.cargo.site/t/original/i/db2cd18db2e868e4a85f6cdf6e5b3f7555718c4effee7c2897b05c84ae5f7168/170920_THINX__2_Flow_045_14x5.jpg)
![](https://freight.cargo.site/t/original/i/4deee61618642da300b188219ef26a3b35b23dbfb361215399597e795d80b882/170920_THINX__2_Flow_080_14x6.jpg)
![](https://freight.cargo.site/t/original/i/f6f62ba9512d6330fa50b8aae3c10bee1e67daefd186efcec2fd0daa59cbfbe2/170920_THINX__2_Flow_083_13x6.jpg)
![](https://freight.cargo.site/t/original/i/227c40e35f7a3453a2ff1b187aeb780fe28b63fa049bbe5b809438464b023a67/9-Denver-Day-03.jpg)
![](https://freight.cargo.site/t/original/i/bf641438bb774fbb2e32e8a0219a5b18dbff063a1d4207e22a0f7cc0c32a5ed6/01_thinx_truck3.jpg)
![](https://freight.cargo.site/t/original/i/396bb9e65576a397c81a0ac14f0c7fc62feaf2c7c93b5a38f48a026634c085fe/4-DALLAS-DAY-01.jpg)
![](https://freight.cargo.site/t/original/i/eb5d56f7e2675fd544f67dfb6176ae2999fcf33a6052490db356204d62219c5c/10-Denver-Day-03.jpg)