Thinx ‘Fearless Bleeding’ Campaign
Creative direction
Concept development
Concept development
To expand into new markets and increase brand awareness, Thinx launched the Fearless Bleeding tour across four U.S. cities: Chicago, Dallas, Denver, and NYC.
The campaign featured out-of-home advertising initiatives, targeted digital marketing, and a mobile pop-up store and educational performance space within a 40-foot truck.
For this campaign, I cast five dancers to represent key feelings associated with menstruation and the functions of Thinx underwear.
Photography By Camila Falquez.
The campaign featured out-of-home advertising initiatives, targeted digital marketing, and a mobile pop-up store and educational performance space within a 40-foot truck.
For this campaign, I cast five dancers to represent key feelings associated with menstruation and the functions of Thinx underwear.
Photography By Camila Falquez.
