New Stand Rebrand

Visual identity, brand guidelines & brand assets

Final PDF
New Stand Brandbook
Project Details I created a new visual identity and brand guidelines for New Stand, a start-up with a clever take on the “newsstand” concept.

For this new phase, New Stand wanted to appear elevated and sophisticated, but remain bold and playful. I created guidelines that assured creative would be easily identifiable, and also allow for ample flexibility.

Below are a selection of pages from the New Stand brand book, as well as designs I created during my long-term contract with the company.

Examples from the brand exploration phase, and final brand assets,
published by New Stand, both digital and print.