New Stand Rebrand

Visual identity, brand guidelines & brand assets

Final PDF
New Stand Brandbook
Project Details Established the visual identity and brand guidelines for New Stand, a startup that offers a unique spin on the traditional news agency idea.

In this new phase, New Stand aimed to convey an elevated and sophisticated image, while still retaining a sense of boldness and playfulness. To achieve this balance, I formulated guidelines that ensured the creative components would be easily recognizable while also allowing for a significant degree of flexibility.