Icon Underwear ‘Piss Off’ Campaign
Art Direction
Creative production
Creative production
Icon underwear, the sister brand of Thinx, unveiled an out-of-home campaign titled 'Piss Off' at the iconic 5th Avenue subway station in New York City for the month of December.
Photography by Molly Matalon.
Photography by Molly Matalon.
![](https://freight.cargo.site/t/original/i/a3af5adb0c5a45a3e9f146222ee1a2172a232cf80c1b96fae0c25463f050265b/AshleyIcon-57-copy.jpg)
![](https://freight.cargo.site/t/original/i/5d61b4b6b1628e350111601d3d4a0ddd0b7ca61891255f609ac9ceec26dc9a2c/AshleyIcon-591_web.jpg)
![](https://freight.cargo.site/t/original/i/7ae0c2c5ce56e34b26a71eba0db57ea458e0a5a63dc57c30640098e0efd55de5/TaraIcon-471-copy.jpg)
![](https://freight.cargo.site/t/original/i/81a7c9ca74632d3bf8fd287139245eccbcdc4bf8f0c76d5c79ffde26b306137f/BellaIcon-1055.jpg)