‘Piss Off’ Campaign
Icon Underwear
2017
Category
Creative direction, photo art direction & creative production
Media
OOH and digital
Icon Underwear
2017
Category
Creative direction, photo art direction & creative production
Media
OOH and digital
Icon, sister brand of Thinx launched an out-of-home campaign titled ‘Piss Off’ in New York City at the iconic 5th Avenue subway station for the month of December.
Photography by Molly Matalon.
Photography by Molly Matalon.
