Speax Rebrand

Photo strategy, photo art direction & creative production


In 2019, Icon Underwear underwent a complete rebrand, becoming Speax by Thinx. A new website was created with a user centered approach. On the branding side, visuals and messaging were given a fresh and modern update.
I worked closely with the Creative Director to create visuals that complimented the new direction. This involved extensive market and brand research, photo mapping, and asset concepting and creation. I worked on a series of photoshoots to create enough diverse assets to populate all areas of the website.

Visit speax.com to see more.