Speax Rebrand

Brand & strategy
Photo art direction
Creative production
In 2019, Icon Underwear underwent a complete rebrand, becoming Speax by Thinx. A new website was developed with a user-centered approach, while the visuals and messaging received a fresh and modern update.

Collaborating closely with the Creative Director, my role was to create visuals that aligned with the new brand direction. This involved extensive research into the market and the brand, as well as photo mapping, and concepting and creating various assets. I also participated in a series of photoshoots to generate diverse assets that could be utilized across all sections of the website.
Visit speax.com to see more.