Speax Rebrand
Brand & strategy
Photo art direction
Creative production
Photo art direction
Creative production
In 2019, Icon Underwear underwent a complete rebrand, becoming Speax by Thinx. A new website was developed with a user-centered approach, while the visuals and messaging received a modern update.
Collaborating closely with the creative director, my role was to create visuals that aligned with the new brand direction. This involved extensive market and brand research, photo mapping, and the concepting and creation of various assets. I also participated in a series of photoshoots to generate diverse assets that could be utilized across all sections of the website.
Visit speax.com to see more.
Collaborating closely with the creative director, my role was to create visuals that aligned with the new brand direction. This involved extensive market and brand research, photo mapping, and the concepting and creation of various assets. I also participated in a series of photoshoots to generate diverse assets that could be utilized across all sections of the website.
Visit speax.com to see more.