Speax Rebrand
2019
Category
Photo strategy, photo art direction & creative production
Media
Website
2019
Category
Photo strategy, photo art direction & creative production
Media
Website
In 2019, Icon Underwear underwent a complete rebrand, becoming Speax by Thinx. A new website was created with a user centered approach. On the branding side, visuals and messaging were given a fresh and modern update.
I worked closely with the Creative Director to create visuals that complimented the new direction. This involved extensive market and brand research, photo mapping, and asset concepting and creation. I worked on a series of photoshoots to create enough diverse assets to populate all areas of the website.
Visit speax.com to see more.
I worked closely with the Creative Director to create visuals that complimented the new direction. This involved extensive market and brand research, photo mapping, and asset concepting and creation. I worked on a series of photoshoots to create enough diverse assets to populate all areas of the website.
Visit speax.com to see more.
