Thinx (BTWN) Campaign
Creative direction
Concept development
Concept development
In 2018, Thinx created a line of period-proof underwear specially made for tweens and teens. Thinx (BTWN) was founded and a series of advertisements on social, digital, printed mailers, and TV commercials were created to launch the new brand.
Photography by Stevie and Mada.
Photography by Stevie and Mada.
![](https://freight.cargo.site/t/original/i/a104d652a7af4b3198b3c0f588701b55772635f7157998271e665e1567e7dbfd/THINX_BTWN_Campaign_22.jpg)
![](https://freight.cargo.site/t/original/i/00f18b815cfdbe8566036f35cfb960171f0665ba0b052e0caba902a5658d0d21/THINX_BTWN_Campaign_21.jpg)
![](https://freight.cargo.site/t/original/i/40203fe962c5dd8d78d949d54ad034fb2ff1524d2d967907d0b5a4a71585e25e/THINX_BTWN_Campaign_26.jpg)
![](https://freight.cargo.site/t/original/i/336d3e4038ceb0e5034c0d41cc7278685353c393c4853ecdf7b78b8a4ea6a857/THINX_BTWN_Campaign_27.jpg)
![](https://freight.cargo.site/t/original/i/3ea2526f9ae0d2cb3307711106a7d82fae45e88d84d8991ab0dd681cf990bf1e/44390010.jpg)
![](https://freight.cargo.site/t/original/i/3be1f9e2f703fddaed3692d2294aa9b4492499a81a1ad1785b31763a39ecb4b1/44380002.jpg)
![](https://freight.cargo.site/t/original/i/d8b51dcaf8f56da7d383c53e0a0eec3f20d5552d14fc6d996e344f80db5852a0/44230001.jpg)
![](https://freight.cargo.site/t/original/i/fa67a93eb5166566d55746925e37fc20951f29c2a16a29140f41f78a5411d7b0/10980003.jpg)
![](https://freight.cargo.site/t/original/i/6180ada50dff224e9cd120462b00cab723d49b8d86dc03877da096f77e442a97/10980002.jpg)
![](https://freight.cargo.site/t/original/i/fb8fc5c0def67c911707a84baff90e934d17fe2e6f23db181605bc51b1558753/10980008.jpg)
![](https://freight.cargo.site/t/original/i/e7ae7809d8d093f71e25362d5335395bb7a4c0b704906d17e5acf5984b1d4cba/THINX_BTWN_Campaign_25.jpg)
![](https://freight.cargo.site/t/original/i/f5ef2ec8bd63c4baa2255171b30d427e6013eec30ccca09c636c44cd7667cde1/44270009.jpg)
![](https://freight.cargo.site/t/original/i/68291f7252571a6522d5334ee5eb3c38944068245e307c6170b885e38d9c7cba/44240002.jpg)
![](https://freight.cargo.site/t/original/i/01ae6b3faebacb4ef3f3dedcbea6a6c433140e016e1ede232f115805a71f1e84/44450010.jpg)