Thinx (BTWN) Campaign
Creative direction
Concept development
Concept development
In 2018, Thinx created a line of period-proof underwear specially made for tweens and teens. Thinx (BTWN) was founded and a series of advertisements on social, digital, printed mailers, and TV commercials were created to launch the new brand.
Photography by Stevie and Mada.
Photography by Stevie and Mada.
![](https://freight.cargo.site/t/original/i/3b64ad1d60a02666a9b855796552a8899feeb1e45fdea44009a75e0e96c190e0/THINX_BTWN_Campaign_5.jpg)
![](https://freight.cargo.site/t/original/i/6144e4e08775aeab63f8415c368f035f19969147b7f0ba8e765986346e4dda90/THINX_BTWN_Campaign_6.jpg)
![](https://freight.cargo.site/t/original/i/e87fa18a27f56f2e5e76affe3e8a094b6bd9ff3992a2ccde276500f1b6d3e3af/THINX_BTWN_Campaign_9.jpg)
![](https://freight.cargo.site/t/original/i/6a9758c5a536df6c9b607e17251dc9559db788bb74af680d77080c5c715d2799/THINX_BTWN_Campaign_8.jpg)
![](https://freight.cargo.site/t/original/i/1ef0137774b0b84d05ec179db1159afc6e6ee02368f11d4d2dde6c7d77f19774/THINX_BTWN_Campaign_31.jpg)
![](https://freight.cargo.site/t/original/i/cb803556e56e2240c7f6245f3423dfe685c5e42345d38c0b05ae75f848616bee/THINX_BTWN_Campaign_4.jpg)
![](https://freight.cargo.site/t/original/i/40fd9f52cec3ed37a0a5562d72089c0c55ee656a167d8e2116a71b0cbff28cbe/THINX_BTWN_Campaign_32.jpg)
![](https://freight.cargo.site/t/original/i/eeee5db7771ae012e27d19691ed145441afa99ac08401c26ad35ab22751f63b9/THINX_BTWN_Campaign_18.jpg)
![](https://freight.cargo.site/t/original/i/4d259620fd60d3f45d6d6b867b9f2d86fd97354eb94473d563d869853e582b27/THINX_BTWN_Campaign_17.jpg)
![](https://freight.cargo.site/t/original/i/f8df2a0066672b81fae6f2315fa72a28878529d99d151d36204a91905f6f86e8/THINX_BTWN_Campaign_7.jpg)
![](https://freight.cargo.site/t/original/i/18280610ccfbe76cf279314dfdc1d69cabf0ddd3e930c3257c205ed953915a44/THINX_BTWN_Campaign_12.jpg)
![](https://freight.cargo.site/t/original/i/ea220b11326e07a6884cc13f0259544fe36f11361883be75e7f53bcd0f2a11d4/THINX_BTWN_Campaign_14.jpg)