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Thinx (BTWN) Campaign
 
Creative direction
Concept development
 
In 2018, Thinx created a line of period-proof underwear specially made for tweens and teens. Thinx (BTWN) was founded and a series of advertisements on social, digital, printed mailers, and TV commercials were created to launch the new brand.
 
Photography by Stevie and Mada.