Anna MackenzieInfoInfoHome



Cat Person

Art Direction
Graphic Design
Social Media Strategy
Creative Research
Digital Assets

I joined the Cat Person team on a full-time 6 month contract to assist with the launch of the DTC brand. I worked closely with the Creative Director to help Cat Person grow its voice through ideation, strategy, graphic design and photography. I drew on the Cat Person visual and verbal identity to effectively convey who they are, what they do, and what they care about. 

I created, tested, and tracked diverse content to better understand community needs and brand and product value.



Visual identity by Mythology.



Instagram Stories
Organic Social Content and Paid AdsIntegrating color through the visuals was essential to Cat Person’s identity, bringing richness and dimension to a brand defined by its black-and-white design system.



GIFs
As part of the Cat Person brand launch, illustrations were transformed into GIFs, creating animated, shareable Instagram moments that brought the brand's visuals to life.










Social Media Strategy
Developed and executed a comprehensive social media strategy across the pre-launch, target launch, and post-launch phases to build brand awareness, foster community engagement, and drive digital sales.

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