To expand into new markets and increase brand awareness, Thinx launched the Fearless Bleeding tour across four U.S. cities: Chicago, Dallas, Denver, and NYC.

The campaign featured out-of-home advertising initiatives, targeted digital marketing, and a mobile pop-up store and educational performance space within a 40-foot truck.

For this campaign, I cast five dancers to represent key feelings associated with menstruation and the functions of Thinx underwear.