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re.t.a Campaign
Thinx
2018


Category
Photo Art Direction & Creative Production

Media
Digital Campaign
Thinx released another sustainable peroid solution; the first FDA-cleared reusable tampon applicator. To market this product, we photographed it against three miniature scenes: a zen garden to convey peace of mind, a lush, green sculpture park to communicate sustainability and an urban plaza to capture the convenient and compact benefits of re.t.a, ideal for city-living.

Set Design by Megan Kiantos.