re.t.a Campaign
Thinx
2018
Category
Photo Art Direction & Creative Production
Media
Digital Campaign
Thinx
2018
Category
Photo Art Direction & Creative Production
Media
Digital Campaign
Thinx released another sustainable peroid solution; the first FDA-cleared reusable tampon applicator. To market this product, we photographed it against three miniature scenes: a zen garden to convey peace of mind, a lush, green sculpture park to communicate sustainability and an urban plaza to capture the convenient and compact benefits of re.t.a, ideal for city-living.
Set Design by Megan Kiantos.
Set Design by Megan Kiantos.
![](https://freight.cargo.site/t/original/i/04eaba2e97e70356a3012e84958854acc1f03a9a24ddc68bc826958a22a02a8e/07_THINX_RETA.jpg)
![](https://freight.cargo.site/t/original/i/8030518ab5a39fc13459e2d260db8f2ef73a89b1baaa29f608813595897373bf/05_THINX_RETA.jpg)
![](https://freight.cargo.site/t/original/i/99b0367084efdcef7c604e7afa2f5e9c85bed3b47f6bb87cc184cd0f6bd86b4d/06_THINX_RETA.jpg)