Cat Person Launch
Art direction
Graphic design
Brand strategy
Social media strategy
Creative research
Graphic design
Brand strategy
Social media strategy
Creative research
I joined the Cat Person team on a full-time 6 month contract to assist with the launch of the DTC brand. I worked closely with the Creative Director to help Cat Person grow its voice through ideation, strategy, graphic design and photography. I drew on the Cat Person visual and verbal identity to effectively convey who they are, what they do, and what they care about.
I created, tested, and tracked diverse content to better understand community needs and brand and product value.
Branding by Mythology.Gifs
As part of the Cat Person brand launch, illustrations were transformed into GIFs, creating animated, shareable moments that brought the brand's visuals to life.
Instagram Stories
Organic Social Content and Paid Ads
Organic Social Content and Paid Ads
Integrating color through the visuals was essential to Cat Person’s identity, bringing richness and dimension to a brand defined by its black-and-white design system.
Social Media Strategy
Developed and executed a comprehensive social media strategy across the pre-launch, target launch, and post-launch phases to build brand awareness, foster community engagement, and drive digital sales.
Developed and executed a comprehensive social media strategy across the pre-launch, target launch, and post-launch phases to build brand awareness, foster community engagement, and drive digital sales.