Cat Person
Art direction
Graphic design
Brand strategy
Creative research
Graphic design
Brand strategy
Creative research
I joined the Cat Person team on a full-time contract to assist with the launch of the DTC brand. I worked closely with the Creative Director to help Cat Person grow its voice through ideation, strategy, graphic design and photography. I drew on the Cat Person visual and verbal identities to effectively convey who they are, what they do, and what they care about.
I helped develop and execute a comprehensive social media strategy for the pre-launch, target launch, and post-launch to create brand awareness, inspire community engagement, and drive digital sales.
I created, tested, and tracked diverse content to better understand community needs and brand and product value.
Branding by Mythology.
I helped develop and execute a comprehensive social media strategy for the pre-launch, target launch, and post-launch to create brand awareness, inspire community engagement, and drive digital sales.
I created, tested, and tracked diverse content to better understand community needs and brand and product value.
Branding by Mythology.
![](https://freight.cargo.site/t/original/i/0a3ea3049cdd94109b1b02509645cfc3e281244f6fe67a50f81252f51e78f7d1/Anna_Folio_2020_10122020_V2.jpg)
![](https://freight.cargo.site/t/original/i/ebfefe89218bf45aeaf8e4370299137c393ac82987d7feae9e43b8e4cfeaa40c/Screen-Shot-2021-02-02-at-5.40.33-PM.png)
![](https://freight.cargo.site/t/original/i/dc5271534f5351b4485e0c72a666116c951a8865c859b65ec13ed7892f596a51/Cat-giphy-Roll-1000-V2.gif)
![](https://freight.cargo.site/t/original/i/722b6ac0bce492ff0f4620f176312b2ef5c77384acdb05c901349e331f7eaffe/cat-person-quotes.jpg)
![](https://freight.cargo.site/t/original/i/fef5f07a10caf7a8217cb5d35f7895669205c35d37fdbf90a49e1096f0199e3a/Cat-Mom.png)
![](https://freight.cargo.site/t/original/i/853fc80c4867a31aa106f9d5903ae9dbeb98dcfc28952531d1b0e89755c830c6/Cat-Person-giphy-Blink-1000-V3.gif)