Cat Person

Brand strategy, design & art direction

Digital & print

In March 2020, I joined the Cat Person team on
a six-month full-time contract to assist with the launch of the DTC brand. I worked closely with the Creative Director to help Cat Person grow its voice through ideation, strategy, graphic design and photography. I drew on the Cat Person visual and verbal identities to effectively convey who they are, what they do, and what they care about.

I helped develop and execute a comprehensive social media strategy for the pre-launch, target launch, and post-launch to create brand awareness, inspire community engagement, and drive digital sales.

I created, tested, and tracked diverse content to better understand community needs and brand and product value.

Thoughtout 2021, I continued to work with Cat person on a project-by-project basis.

Branding by Mythology.