Cat Person
Art direction
Graphic design
Brand strategy
Creative research

I joined the Cat Person team on a full-time contract to assist with the launch of the DTC brand. I worked closely with the Creative Director to help Cat Person grow its voice through ideation, strategy, graphic design and photography. I drew on the Cat Person visual and verbal identities to effectively convey who they are, what they do, and what they care about.
I helped develop and execute a comprehensive social media strategy for the pre-launch, target launch, and post-launch to create brand awareness, inspire community engagement, and drive digital sales.

I created, tested, and tracked diverse content to better understand community needs and brand and product value.
Branding by Mythology.